Efficient and researched marketing strategy is critical for the success of a company. As marketing is the only way to establish brand recognition, lead generation and to drive revenue growth and you can’t ignore it. Whether it’s offline or online marketing it’s good to ally with its tactics. Here we are listing all trending and master tactics to take your business ahead.
Trending tactics of Marketing
1. Short videos :
The trend of promoting brands and products via short videos started 2020 and has no sign of slow down. Before the time people were using Tik-Tok to create their branding content in the shape of a short video. Now-a-days Instagram and YouTube shorts have taken its place.
This has been proved by the researcher that the short videos are having much higher ROI in comparison to the other marketing activities. After watching the unexpected result out of these short and relevant short videos. Most of the companies are investing roughly 33% on their social media marketing.
Well, as most of the population is using social media platforms to explore their needs and interests now-a-days. So the importance of social media marketing can’t be neglected. In order to serve the best, unique, relevant, original, shareable and entertaining content to your audience. Short videos can play a crucial role to fulfill everything listed above.
In the race of becoming more user friendly and UX. Social media platforms are upgrading their feature of sharing content and to achieve convenient and easy user experience. Now you can easily run an Ads to promote sales along with beautifully crafted images and videos.
2. Influencer marketing :
Power of influencer is clear. Influencer marketing is considered as the third most vast trend that is helpful to set the trend and boost up your brand visibility. This has been found in a research conducted in 2022. 11% B2B markers have chosen influencer marketing for top ROI driving marketing tactic.
Before the time there was a belief that only the most known celebrities can help a brand in influencer marketing. But in recent studies this has suggested that a micro influencer with 100K followers also can be effective.
Even there will be people in your circle talking on hot topics like a celebrity becoming the brand ambassador of that brand. Which is most common and people connect with that directly through these influencers.
3. Audio content :
After years of observation by marketing experts this has been found. That if video is considered as the ladder taking your branding up then audio content is also crawling fast onto that ladder.
Currently more than 19% of B2B businesses are using their podcast or other type of audio content. Most of them agree that audio content is also an effective way of marketing. On an average 45% + B2B marketers plan to increase their investment in audio marketing. Meanwhile 38.4% are planning to increase their investment in the same. Isn’t it more interesting that the B2B marketers are also taking steps forward to opt this trending and effective marketing tactic.
4. Authenticity :
Taking your business online is a work of responsibility too. As every brand has to win the trust of customers via their high niche products. In order to win the race you should make sure to be more transparent and draw a clear image of your product. It is not only necessary for branding but yes building trust among customers can make your business successful in a long journey.
5. Inbound marketing :
Inbound marketing is the best and most convenient way to reach out to your customers where they are. Inbound marketing pushes on ground bonds with the customers instead of pushing the marketing via different methods.
Inbound marketing is the best way to attract, engage and delighting your potential customers, through the sharing and creating content. The content should be able to justify the model of attracting, converting, close and delight your targeted customers.